After having tasted initial success with its recent entry into the
retail customer segment through smartphones, Huawei, the world’s No. 2
telecom equipment major from China, now plans to bring them to India.
While the company is present in the B2C segment, also called as business to customer, in India in a small way, it plans to go the whole hog this Diwali with its flagship smartphone – Ascend P1.
“We have not fixed any major growth target specifically for India, but what we can say is that this phone has been widely accepted world-over and hence we are coming up with a product which is sure to catch the imagination,” said Scott Sykes, vice president, corporate media affairs, Huawei.
This will also be the company’s formal arrival in the
branded 4G devices segment in India, a market which is still unfolding
in the country.
4G is an ultra-high speed data transfer technology in mobile communications and is the direct successor of 3G, expected to be rolled out in the country by next year. However, Airtel has already launched the service in two circles – West Bengal and Karnataka.
Also, in India, the government has so far allowed only data and not voice transfer over 4G.
The Ascend P1, which is the flagship 4G-enabled handset from the company, incorporates a dual core 1.5GHz processor, 4.3-inch Amoled screen, 1 GB RAM and can support external memory of up to 64 GB. The 110-gram phone supports all latest features including 3G, 4G, Bluetooth and WiFi and has an 8 MP camera with an LED flash. The phone runs on an Android 4.0 operating system and is expected to cost around Rs 25,000 in India.
The company will also be introducing yet another smart phone around the same time - Ascend D Quad.
“While India has a market for both smart phones and featured phones, we have decided to focus only on smartphones while we will still be selling featured phones in the market,” said Sykes.
Last year the company sold 50 million smartphones across the world, spearheaded largely by its Ascend P1 model.
“We are targeting to be one of the top players in handsets in the next few years, which is why we have also roped in a London-based ad agency to promote the brand,” said Suresh Vaidyanathan, head – brand and PR, India Marketing, Huawei India.
While the company is present in the B2C segment, also called as business to customer, in India in a small way, it plans to go the whole hog this Diwali with its flagship smartphone – Ascend P1.
“We have not fixed any major growth target specifically for India, but what we can say is that this phone has been widely accepted world-over and hence we are coming up with a product which is sure to catch the imagination,” said Scott Sykes, vice president, corporate media affairs, Huawei.
4G is an ultra-high speed data transfer technology in mobile communications and is the direct successor of 3G, expected to be rolled out in the country by next year. However, Airtel has already launched the service in two circles – West Bengal and Karnataka.
Also, in India, the government has so far allowed only data and not voice transfer over 4G.
The Ascend P1, which is the flagship 4G-enabled handset from the company, incorporates a dual core 1.5GHz processor, 4.3-inch Amoled screen, 1 GB RAM and can support external memory of up to 64 GB. The 110-gram phone supports all latest features including 3G, 4G, Bluetooth and WiFi and has an 8 MP camera with an LED flash. The phone runs on an Android 4.0 operating system and is expected to cost around Rs 25,000 in India.
The company will also be introducing yet another smart phone around the same time - Ascend D Quad.
“While India has a market for both smart phones and featured phones, we have decided to focus only on smartphones while we will still be selling featured phones in the market,” said Sykes.
Last year the company sold 50 million smartphones across the world, spearheaded largely by its Ascend P1 model.
“We are targeting to be one of the top players in handsets in the next few years, which is why we have also roped in a London-based ad agency to promote the brand,” said Suresh Vaidyanathan, head – brand and PR, India Marketing, Huawei India.
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