Apple's iPad is leading the Indian
tablet market with 51 percent market share in 2011.
Samsung with its Galaxy Tab has 24 percent market share.
The number third player is RIM's BlackBerry PlayBook.
The achievement of both Apple and Samsung is despite a
series of low-cost media tablet launches in the second half of 2011.
Tablet war in Indian telecom market: domestic versus foreign
Cost effective tablets are the new phenomena in the
growing tablet PC market. These days a multitude of Indian made tablets
are flooding the country. Tablet makers are betting high on Indian-made (assembled)
tablets.
ABI Research said Indian consumers also showed a strong
penchant for RIM's BlackBerry PlayBook after prices were slashed significantly,
making it the third largest player with a 10.4 percent market share.
In India, total media tablet shipments in 2011 are
estimated to be 0.39 million units, which is a small fraction of the nearly 65
million shipped globally.
The Indian media tablet market is estimated to grow with
a CAGR of 71 percent and shipments are expected to growth to 9.66 million units
in 2017.
Tablet PC users in India to increase at CAGR of 107% by 2017 :
Frost & Sullivan
Recently, Frost & Sullivan said the tablet PC user
base in India is expected to increase from 0.06 million in 2010 to 0.3 million
in 2011. The overall tablet PC user base is likely to grow at a CAGR of
107 percent to reach 23.38 million by 2017.
According to ABI Research, the presence of ultra-low cost
media tablets with non-optimal specifications might ruin the user experience
and, in turn, prove to be a dampener for media tablet growth.
"While there are several media tablets being launched in
the sub-$200 price range, simply lowering the average selling price of media
tablets may not lead to the desired growth in the market," said Aishwarya
Singh, research analyst, ABI Research.
Media tablets from the domestic handset makers, such as
Micromax, may be the right products at the right price point for the mass
market.
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