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Apple iPad leads Indian tablet market with 51% share


Apple iPad

 Apple's iPad is leading the Indian tablet market with 51 percent market share in 2011.

Samsung with its Galaxy Tab has 24 percent market share. The number third player is RIM's BlackBerry PlayBook.

The achievement of both Apple and Samsung is despite a series of low-cost media tablet launches in the second half of 2011.

Tablet war in Indian telecom market: domestic versus foreign

Cost effective tablets are the new phenomena in the growing tablet PC market. These days a multitude of Indian made tablets are flooding the country. Tablet makers are betting high on Indian-made (assembled) tablets.

ABI Research said Indian consumers also showed a strong penchant for RIM's BlackBerry PlayBook after prices were slashed significantly, making it the third largest player with a 10.4 percent market share.

In India, total media tablet shipments in 2011 are estimated to be 0.39 million units, which is a small fraction of the nearly 65 million shipped globally.

The Indian media tablet market is estimated to grow with a CAGR of 71 percent and shipments are expected to growth to 9.66 million units in 2017.

Tablet PC users in India to increase at CAGR of 107% by 2017 : Frost & Sullivan

Recently, Frost & Sullivan said the tablet PC user base in India is expected to increase from 0.06 million in 2010 to 0.3 million in 2011. The overall tablet PC user base is likely to grow at a CAGR of 107 percent to reach 23.38 million by 2017.

According to ABI Research, the presence of ultra-low cost media tablets with non-optimal specifications might ruin the user experience and, in turn, prove to be a dampener for media tablet growth.

"While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market," said Aishwarya Singh, research analyst, ABI Research.

Media tablets from the domestic handset makers, such as Micromax, may be the right products at the right price point for the mass market.

"2012 is going to be an important year in the Indian tablet market as there are ample media tablet models available across different price points. Enhanced user experience, seamless connectivity options, and localized content will drive the media tablet market growth," said Jeff Orr, consumer research group director

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