According to Twitter CEO Dick Costolo,
the micro-blogging site sends more than 400 million tweets every day!
Costolo also revealed that both mobile usage and revenue were surpassing
desktops.
In an interview at the Economist's Ideas Economy: Information 2012 conference, Costolo said that majority of Twitter
users accessed the website via mobile, and were far more active than
desktop users. Explaining why Twitter is more successful on mobile, the
CEO said,
“"because tweets are 140 characters, and born of mobile and constrained
that way, when we designed the ad platform our ads would go everywhere
tweets go, and the only way is if the ads are tweets.”
Costolo added that Twitter's mobile
advertising was doing really well, but didn't shared any figures. He
said that the company had already launched an ad platform on web, but
mobile revenues have been higher than non-mobile platform. On
speculations of Twitter IPO, Costolo said that he is not focussing on it
and that he accorded high priority to the company and the product right
now.
Last month, Twitter's vice president of
products, Satya Patel, revealed that the company was churning out 340
million tweets a day and aiming to expand global user base to two
billion users.
Separately, Twitter rolled out a new “Twitter Bird”, which will be the new trademark symbol for the micro-blogging site.
“Our new bird grows out of love for
ornithology, design within creative constraints, and simple geometry.
This bird is crafted purely from three sets of overlapping circles —
similar to how your networks, interests and ideas connect and intersect
with peers and friends,” Twitter says in a blog post.To learn more about the new trademark, visit the Twitter brand resources page.
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